The best promotional products are undoubtedly the ones that people can use every day. For the majority of businesses, paper products and pens are the most effective – they are attractive, used on a daily basis and relatively inexpensive.
Unless your budget allows for the purchase of really cool and high-tech products such as USB drives, power banks and Bluetooth speakers, go with pens, notepads and sticky notes – all extremely useful, portable and brandable.
Branded goods, whether inexpensive giveaways or higher value gifts - are a direct representation of your company. Ensure the impression you leave behind is quality and value, not cheapness.
You don’t need to invest in £30-£50 pens for every customer (although if you sell high-end products yourself, this could be a worthwhile strategy). If you select personalised goods that are also something your customer would want to use – they have a constant reminder of your brand.
Any product that falls apart or breaks down after a few uses will mean you will be remembered for the wrong reasons – don’t fall victim to false economy!
Ensure your brand, information and message is clear and concise. Consider your target audience when selecting your products. Buy for the clients you aspire to work with, not only the ones you have.